Drive New Media was founded by Cliff Manspeaker, Jr. in 2000. As much as the interactive world has changed in those ten years, our goal remains seductively simple: to develop solutions that serve a real purpose – and serve it well.
What do we mean by purpose?
Delivering information effectively is a purpose. Creating stronger customer relationships is a purpose. Blindly following the latest trend is not a purpose. And when clients want us to do that, we’re not afraid to say no—and steer them in a better, smarter direction.
You see, we don’t start by asking what you want out of your website. We start by asking what you want out of your business. Then we figure out how interactive tools can help you realize your goals. This process requires making decisions as a team. Carefully.
Purposefully. Why should this content go on that page? That link in this corner? We ask ourselves these questions every day. And we never take “because it looks cool” for an answer.
In our book, there’s only one right answer: because it works. That’s why we pay attention to everything. Even the unsexy stuff. Especially the unsexy stuff. Navigation. Usability. Analytics. You know, the stuff that makes the biggest impact even though no one ever notices it. Unless it sucks.
At the end of the day, if we’ve done our job right, your site will be the most powerful tool you ever had. And yes, it will look pretty cool too.